Digital content created during the Social Media Management (SMM) of the Wallsend Diggers. The objective was to establish an art style that can carry the day to day communications to members through the club's social channels. The highly challenging aspect of this project was establishing a style that could connect with a target audience ranging in age from young teens right through to seniors of seventy years plus.  A design style guide of pastel colors, retro black & white imagery and set typography provides a unique look and feel that gives an identity to the published works and breaks the norms in an area that is over saturated with material that is all of a very similar nature.
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