Branding, identity design, graphic design, web design & development along with digital marketing package for Mavericks on the Bay which is a waterfront cocktail and dining lounge located in Nelson Bay, NSW, Australia.
The brief was to generate a brand identity with a fresh look and feel while incorporating the existing business logo. Generate a style guide for the new identity and then create a large range of both print and digital collaterals for the venue. This was a true multidisciplinary project and included onsite photography, film and the graphic design and production of the Menu, Light Menu, Drinks & Cocktail Lists, Function Menus, Exterior & Interior Signage, Drinks Coasters, Business Cards, Newspaper Advertisment, Animated Menus and Information Showreels as well as Digital Marketing Campaigns for Social Media Channels. The first facet of the facebook campaign increased total page followers by more than 10% in four days. The website design and development completed what was a large scale project for the studio.
To view the website online and see how well the new style guide is reflected through a custom built website click here.